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Social media has been embraced by the automotive sector. Both manufacturers and dealers have been early adopters and are using social media in a variety of ways, which include promoting new models and ranges, trailing concept cars, launching competitions and advertising finance deals and special offers.

As with all businesses that include financial leasing and loans the industry has to comply with strict regulations as well as advertisng laws.

Nevertheless, the commercial advantages of having a strong social media presence, in areas such as marketing, customer service, research and information output, has led to significant demand for a way to exploit the advantages of social media while mitigating the associated risks.

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