CrowdControlHQ has agreed a partnership with Abavus – a leading service provider, to accelerate growth throughout the public sector.
As the UK’s leading social media risk management & compliance platform, CrowdControlHQ, is credited as being the first and only British tech business to enter the Forrester Social Media Risk Management Top 10, earmarked as a ‘genuine worldwide contender’.
Meanwhile, Abavus have developed a very strong insight into the role of technology within the Public sector, having spearheaded the roll out of ‘My Council Service’ online, across some of the largest local authorities in the UK. As an accredited trainer, they ensure that public sector clients having invested in new technology also deliver significant return on investment through the training and development of software users.
James Leavesley, Chief Executive Officer of CrowdControlHQ said:
“We are increasingly seeing that local authorities lack experience when it comes to purchasing social media management software, leaving them at risk of potential breaching UK law & compliance, as well as their own governance policy.
With a number of sectors in the UK releasing social media guidelines this year (including Finance, Police, Education) we recognised that the time was right to create a partnership with Abavus to accelerate awareness across the public sector that ‘Buying British’ really does count when it comes to social media management software.”
Berni Simmons, Director of Abavus said:
“As a leading service provider to the UK Public sector we have seen first hand the accelerated demand for public customer service interventions on social media. This demand spans every aspect of public service from delivery of public facilities, through to waste collection, and even planning departments. Public sector organisations now need to provide not only exceptional customer service but also safeguard the reputation of their organisation, which is vulnerable to scrutiny on such a public stage.
In partnering up with CrowdControlHQ we were impressed not only with the product feature set which is unique in providing both a management & compliance capability, working effortlessly in parallel to ensure that even the most complex of social media management environments can be managed but also recognised that the business has an exceptional customer service ethos – something we share collectively.
Increasingly, the public are looking for a timely and accurate response to their question requiring a complex mix of automation and human interaction, which is where the enterprise social media management platforms excel.”
With demand from the public for customer service delivery across social media channels, public sector organisations have been forced to respond, with many now converting customer call centres to ‘customer contact’ centres to cater for the traffic of inbound queries received.
High profile security blunders have also highlighted the need for awareness of how and where data collected during social media engagement is managed and customer interactions stored.