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Media Advisory: Understanding the impact of the FCA guidelines on social media

Webinar: Understanding the impact of the FCA guidelines on social media

Date: Thursday, May 14th

Time: 15.00 – 16.00 GMT

Register now:

In March 2015, following extensive consultation, the Financial Conduct Authority (FCA) released ‘FG15/4: Social media and customer communications – The FCA’s supervisory approach to financial promotions in social media’.

The impact of the guidelines will be far reaching, with financial service providers who fall foul of the guidelines facing heavy fines as well as impacting on individuals, who will be held to account personally.

The guidelines land at a time when many financial service organisations are grappling with the practical challenges of engaging with the public on social media. With ‘customer call’ centres transitioning to ‘customer response’ centres to accommodate the rise in demand for social media, customer service response channels are placing even greater pressure on financial services organisations to respond in a real-time, compliant way.

So can financial service providers afford not to be engaging in social media? And when they do, how can they ensure they remain compliant under the new FCA guidelines?

This free webinar will discuss the key challenges and share examples of how financial services organisations can use the new FCA guidelines practically.

The webinar presentation panel will include:

Michelle Leavesley (Chair) @Leavesm – a thought leader on Marketing Communications, Marketing Director & academic at Birmingham Business School.

Simon Ryan (Speaker) @Simonjryan @SocialAdvisorUK – celebrated as a pioneer in social media across the financial services industry, making his name at Aviva, one of the UK’s leading global financial services organisations before establishing Social Advisors to help other financial services brands to do the same.

Greg Freeman (Speaker) @CrowdControlHQ – Enterprise Social Media Specialist – a rising star in the social media compliance & financial services arena, drawing from his experience of observing the trends and working practises of major financial services brands who use the CrowdControlHQ platform.

The event is sponsored by CrowdControlHQ – the UK’s leading social media risk management and compliance platform. As a British based tech company, the CrowdControlHQ platform is used by leading UK financial service organisations, to manage complex social media marketing environments and customer service campaigns ensuring that they remain compliant to UK policy and law.

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Lewis Jones