CrowdControlHQ is the UK’s leading social media risk management and compliance platform built for enterprise.
The platform provides a single dashboard, accessed online and on the move. It allows marketing and customer service teams to effectively manage the delivery of social media and complex campaigns across multiple social media accounts. The CrowdControlHQ platform provides a complete audit trail along with advanced security features to protect and grow brand reputation and ensure that compliance regulations are consistently met.
Marketing departments, customer services, IT and internal communication teams receive an easy-to-use, feature-rich suite, that enables them to create alerts and insights, allowing for team collaboration on planning that will not only deliver award winning campaigns but ensure compliance is upheld during social engagement.
Keeping your assets safe is key to social media security. Sharing passwords across teams, departments or with suppliers can lead to a number of problems, including rogue posting or even loss of control over your organisation’s social media accounts. Our tiered access and permission-based logins eliminate the need to share passwords and ensure that you maintain ownership over the organisation’s social media activity.
Permissions can be allocated for a variety of areas, campaigns and accounts from a list of access rights E.g. a ‘read only‘ access can be granted for outgoing posts where there is a need to lock down messaging or ‘master editor‘ in circumstances where a manager requires the ability to edit and make last minute tweaks and changes prior to publishing content. Our customer service help to get the project off the ground providing advice on how the system needs to be configured to support how the organisation wants to work.
Administrators have complete control over the system being able to manage the permissions and disable a user in just a few clicks.
CrowdControlHQ gives organisations the ability to listen in and effectively manage social media conversations across an array of social media platforms, including Facebook, Google+, Twitter, Pinterest and LinkedIn as well as news sites and blogs. All monitoring can be accessed from one central dashboard, anytime of the day or night with alerts directed to team members.
Advanced monitoring and insight features helps you to understand the demographics of your online community, listen to what they are saying and then engage directly with them. Monitoring also allows you to uncover opportunities to engage as well as mentions of your organisation. These can be defined within a specific geography to localise the engagement.
Monitoring also supports the activity on organisation ‘owned’ social media assets. Flexible alert settings cater for a variety of situations and scenarios with immediate, hourly or daily updates on key word searches sent to an email address. Alert settings give peace of mind, ensuring that even over weekend and holiday periods accounts are being monitored, notifying the right person, at the right time when conversation heats up or crisis hits. The platform can also flag any part of the organisation’s social media assets that remains inactive for a period of time.
Engagement is seen as the ‘holy grail’ of social media. The more people engage and share your content, the greater the brand loyalty and impact of your sales and marketing efforts online. CrowdControlHQ provide engagement features that allow users to view and respond to all social media activity in one place across a large number of accounts. It helps you identify who is having the biggest influence on your marketing efforts and the types of content that your audience respond to.
Today, your reputation sits in the hands of your customers, fans and followers who are posting, sharing and having conversations about your products and services across social media platforms as well as being influenced by those tasked to safeguard and represent the organisation online.
Maintaining consistency in outbound messaging from your organisation is critical to ensure that conflict and inaccuracy doesn’t arise whilst protecting your assets from profanity, competitors and spammers is a must for organisations today.
CrowdControlHQ was developed specifically with your reputation in mind and provides features to help you to protect your reputation online and support your employees in delivering a consistent brand message.
Increasingly, social media is being scrutinised and expected to deliver higher ROI than more traditional communication channels on account of it’s reach and accessibility. Marketing teams are under pressure to demonstrate that their social media campaigns are hitting the mark as well as driving the organisation’s bottom line.
Social media allows for organisations to respond quickly when they have a window of opportunity, or in response to competition and having real time analytics is essential to ensure that the level, tone and response of audience is under constant review to allow for improvements and alternative approaches. Across geographical teams, analytics can also help to identify ‘star’ performing teams and ‘talent’ spot content ideas that are engaging effectively with audiences.
CrowdControlHQ has invested heavily in storage to allow our customers to report and compare historical data from prior months and even years.
For our blog on reporting click here
CrowdControlHQ facilitates a more joined up approach to social media campaigning. It allows cross team and cross departmental collaboration on content planning and origination as well as workflows to ensure that all social information can be shared and disseminated.
Workspaces can be allocated to project and departmental teams, with permissions changed at the click of a button.
Social media has become a powerful and widely used marketing tool. The ever increasing number of security breaches linked to social media, highlight the need for IT and compliance teams to ensure that good IT governance and security processes are firmly in place.
CrowdControlHQ provides organisations with a social media control platform that is trusted by the country’s most risk-aware institutions, including financial organisations, local authorities and police forces. The strength of the platform lies in its security features and the system has been penetration tested by one of the most reputable compliance testing organisations in the UK.
CrowdControlHQ does not store social network passwords but uses the Internet Engineering Task Force (IETF) standard for authenticating requests between different websites and domains, without having to store end-user passwords All our client data is stored in their geographical area, conforming to General Data Protection Regulations across territories.
The platform provides a detailed audit trail for all activity. This gives our clients the means of determining the identity of every employee who has communicated using the company’s social media accounts, including what they wrote and when they wrote it. Simply knowing that this audit trail is in place helps to discourage misuse.
The social media environment never sleeps and in today’s mobile working environment it is even more important that an organisation can provide secure access to its users when they are on the move.
CrowdControlHQ is a web based technology that allows users to log in at their convenience. Monitoring updates can be emailed or text through to mobile devices and our native apps makes it even easier for users to log in from their smart phone. This means that even if someone is ‘live’ tweeting from an event, the organisation can manage the risk and ensure compliance is being maintained.
Telephone 0845 686 5044
4-5 Bonhill Street