Global financial information company Experian has to manage a diverse range of requirements from its social media activity.
How CrowdControlHQ helped
From a security and compliance perspective, the CrowdControlHQ dashboard gives Experian the ability to monitor, manage and control centrally all of its branded social media accounts. The platform supports a number of departments including marketing and PR teams, integrated business units, service and support departments and designated legal department, who each require something different.
CrowdControlHQ addresses the industry’s security challenges, offering a wealth of features to help other departments gain the most from their social media activity. For example, for the marketing department, there’s buzzword monitoring and analytics modules that enable them to measure the reach of their posts.
CrowdControlHQ also shows which activities are most effective in achieving their goals and how the Experian brand is being perceived. Combining these with security features such as password restrictions, tiered user permissions and a clear audit trail means that Experian can actively engage in social media activity, while being confident that the risks are being addressed and mitigated.
“The platform gives me control over user permissions across the entire business, as well as the ability to block, automatically delete or flag posts that fall outside what I consider acceptable parameters. This enables us to catch potentially damaging posts or tweets before they go live. The legal team likes this too.”
Caroline Bromley – Experian company security specialist
Telephone 0845 686 5044