The UK saw a dramatic rise in the level of investment made into digital communication in 2015. In fact, of the £15.8bn invested into advertising as a whole, the UK is the first country to see digital spend including search, social media and analytics rise above 50% to £8bn, exceeding all other types of advertising combined, including big ticket items such as TV, Print and Radio.
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The UK Automotive industry has the fifth largest share of advertising spend at 8.4% with eMarketer reporting that of this spend, 60% is targeted at direct response versus 40% on more indirect brand building activity. With social media driving objectives across both, it is perhaps no surprise that the level of investment in this area alone rose by 51% in 2015.
But what impact does the growth in social media have across automotive?
Download our free Social Media – Executive briefing for the automotive industry; to find out how your organisation can harness the consistent growth in social media, identify the key operational challenges, understand the impact of the FCA’s social media guidelines and discover how your organisation can gain a competitive advantage on social media.